Unit 03: Introduction to Marketing
This unit is designed to provide learners with an introduction to the basic principles of marketing and it should be undertaken towards the beginning of the programme and before other units in the marketing pathway.
Unit 11: Relationship Marketing
This module will give learners at Level 3 an understanding of the extended marketing mix and relationship marketing.
Unit 15: Development Planning for a Career in Business
Unit 16: Human Resource Management in Business
This unit is all about enabling employees to work effectively. An organisation's most valuable resource is its people because of the skills, knowledge and attitude they have. Employing people is expensive so organisations have to plan so they have right number of staff, with the right skills. This is where Human Resource Management planning comes in.
Unit 36: Starting A Small Business
This unit enables learners to investigate and identify the skills needed to run a successful small business and prepare a business plan.
Unit 38: Business and the Economic Environment
The aim of this unit is to introduce learners to the interaction between the general economic environment and business activity and how the interactions generate national wellbeing. Learners will study how government activities regulate and influence business activities and how business activities influence government action and policy.