Course image Unit 03: Introduction to Marketing
Level 3 Business

Unit 03: Introduction to Marketing
This unit is designed to provide learners with an introduction to the basic principles of marketing and it should be undertaken towards the beginning of the programme and before other units in the marketing pathway.

Course image Unit 11: Relationship Marketing
Level 3 Business

Unit 11:  Relationship Marketing
This module will give learners at Level 3 an understanding of the extended marketing mix and relationship marketing.

Course image Unit 16: Human Resource Management in Business
Level 3 Business

Unit 16: Human Resource Management in Business
This unit is all about enabling employees to work effectively.  An organisation's most valuable resource is its people because of the skills, knowledge and attitude they have.  Employing people is expensive so organisations have to plan so they have right number of staff, with the right skills. This is where Human Resource Management planning comes in.

Course image Unit 36: Starting A Small Business
Level 3 Business

Unit 36: Starting A Small Business
This unit enables learners to investigate and identify the skills needed to run a successful small business and prepare a business plan.

Course image Unit 38: Business and the Economic Environment
Level 3 Business

Unit 38: Business and the Economic Environment

The aim of this unit is to introduce learners to the interaction between the general economic environment and business activity and how the interactions generate national wellbeing. Learners will study how government activities regulate and influence business activities and how business activities influence government action and policy.